WHY USE EMAIL MARKETING?
More than 95% of internet users have an email address which means we have more email users than all unique social media users combined.
To opt in a marketing campaign, the prospect has voluntarily given their email address. When collecting data you have all the prospects information which can be utilized in your marketing campaign.
Based on the acquisition strategy you must determine whether the data is cold, warm or hot and market to them on their individual requirements.
Email marketing allows your business to keep customers up to date with special offers, promotions, discounts, and new product releases.
We also want to build a strong relationship with prospects before they convert to customers. Your email strategy should be in line with your overall goal and objectives, which is likely to focus on the following:
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Increase the number of customers
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Follow up and drive repeat purchases/business
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Nurture prospects and customers with engaging and educational information
- Convert prospects into customers
With email marketing, the goal is to build rapport and move the prospect up the ladder and encourage them to make a purchase.
Data collection offers a better way to meet customer demands as well as understand how consumers engage with and respond to marketing campaigns. We collect data through various data acquisition strategies. An example of this may be offering a discount code on your website homepage or by encouraging a user to subscribe to your newsletter.
The fact is that email still delivers one of the best return on investments for businesses and it is very cost effective.
HOW DO WE COLLECT DATA?
Data collection offers a better way to meet customer demands as well as understand how consumers engage with and respond to marketing campaigns. We collect data through various data acquisition strategies. An example of this may be offering a discount code on your website homepage or by encouraging a user to subscribe to your newsletter.